Teresa Giudice x Electric yoga :
art director
Electric Yoga dropped a new collection in collaboration with Real Housewives of New Jersey star Teresa Giudice.
I managed the creative initiative from start to finish, guiding a cross-functional creative team in the conception, design and execution of visual materials.
PHOTOSHOOT ART DIRECTION
Creating a vision for the shoot, directing, scouting locations, casting models, photographers, MUA and photo retouching
logo, HANG TAG & heat transfer design
Worked with Teresa Giudice and her team to design the brand’s look and products.
HANG TAG
HEAT TRANSFER
directing Ecomm photoshoot
I managed the creative initiative from start to finish, creating a vision for the shoot, directing, scouting locations, casting models, photographers, MUA and execution of visual materials.
